SureBids sell and maintain an inventory of vouchers, which can be exchanged and spent at a closed but extensive network of merchants across Africa for a near-unlimited assortment of goods and services. SureBids’ products includes SureGifts, SureRemit, SureCredit and SureAid.


VerticalsPayments, Credit, Remittances, E-commerce, Fundraising, Loyalty/e-Gifting

SureBids is the largest gift card aggregator and retailer in Nigeria (and Kenya).

Gift-givers, individuals and corporate organizations in Nigeria use our gift cards as the gift of choice for special occasions, rewards, promotions, loyalty, procurement and general shopping. SureBids has partnered with dozens of the best online and offline brands in Nigeria like Park n Shop/SPAR,  Shoprite, Jumia, Samsung, Dealdey, Tripican Movies, Mothercare, Lego, B-Naturals and several others to power their gift card programme. 

SureBids has grown 6x since its launch year in 2016, and has closed loyalty and merchandising deals with marquee clients like Airtel and GTB. SureBids is expanding its footprint into many more countries in Africa, and introducing products to play in the remittances (with Moneygram, Airtel Money Kenya, and it’s SureRemit product) and fundraising space (SureAid product) by leveraging on its robust merchant network.

Age: 2-years (Since January 2014)
Stage: Series A (Growth Stage)

Round Size: $2m (8x growth in GreenHouse investment value)

Status: 500Startups in California now an investor

Lead Investor: In-progress


Olaoluwa Samuel-Biyi (Founder; ex-Rocket Internet)

Babafemi Lawal (Founder; ex-Rocket Internet )

Adeoye Ojo (Founder; ex-Rocket Internet)