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Partnership GHC X Emurgo

Comms and PR team, GHC

Greenhouse Capital and Emurgo Africa partner to build an investment plus advisory platform for fintech and web3 startups across Africa and the Middle East

Capital alone does not create success stories. This is the foundation and investment philosophy of the newly formed partnership between Emurgo and Greenhouse Capital that plans to invest in cutting-edge Web 3/Blockchain and fintech companies transitioning from fintech 2.0 to 3.0.  

The firms both believe that startups and investors see the greatest impact and return when capital is backed by deep operator support, local on-ground know-how, and access to exceptional talent. As such, the partnership is designed to provide startups with the resources they need to succeed in building for the blockchain space. This is the first and only operator-led investment partnership on the continent that brings together capital plus token advisory, blockchain infrastructure development, and talent upskilling to enable the creation and application of crypto-native solutions. 

“We’ve been working together for over a year now, co-investing in best-in-class companies such as Busha, ScaleX and Bitmama. We at Greenhouse are thrilled to be taking our partnership to the next level by solidifying how we work together to drive adoption of Web3/Blockchain and crypto by governments, private enterprises, and individuals.”  said Bunmi Akinyemiju, CEO of Greenhouse Capital. 

Further, the partners have been working together on a series of closed door round tables where they plan to bring together leading minds across distributed ledger technologies, academia, private enterprise, and African policymakers. Most recently, Greenhouse Capital co-hosted a workshop (alongside Imperial College) at the World Economic Forum in Davos that anchored on the question “How can we architect a new financial system for Africa?”. Emurgo’s Middle East & Africa co-CEO, Shogo Ishida, led the conversation on how blockchain can open barriers to trade and accelerate financial inclusion. 

The partnership is an important step forward in developing blockchain and cryptocurrency solutions in Frontier markets. The partnership brings together Greenhouse Capital’s expertise in early-stage venture capital and Emurgo’s focus on blockchain technology. By leveraging their respective strengths, the companies aim to invest in startups and companies that have the potential to create a more inclusive financial system in frontier markets 

EMURGO Middle East & Africa co-CEO Yosuke Yoshida (left); Greenhouse capital Partner Bunmi Akinyemiju (right)



About EMURGO Africa 

EMURGO Africa invests and partners with Africa-focused enterprises, startups, and accelerators to foster the development of socially impactful solutions on Cardano’s third generation and environmentally sustainable blockchain. To connect and learn more, visit 


About Greenhouse Capital
Greenhouse Capital (GHC) is a leading African fintech investment fund and platform focused on supporting early-stage companies and world-class Frontier market entrepreneurs building the next wave of innovative technology companies. Greenhouse Capital is Africa’s largest fintech fund by portfolio size and has invested in leading companies like Flutterwave, Max, and Pezesha. Greenhouse Capital has built a platform that nurtures companies with strategic business development, deep ecosystem networks, operational support from MVP too exit. It is home to Africa’s leading accelerator programs for women-led and fintech startups. Greenhouse Capital is using its experience, know-how, and track record to expand into Frontier markets, including the Middle East, where it will continue its approach of putting the entrepreneur first and empowering innovation while delivering returns.   

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